One thing we love about working with Cook Portable Warehouses is their creation story. They looked at excess material and instead of scrapping it, they turned to innovation, leading them to begin building portable sheds in 1984. This company has stood for more than three decades and is now a leading portable building manufacturer in the United States.
‘When you need room for your stuff’, Cook Portable Warehouses provides customers across 14 states the storage solution they need. Cook builds a blank canvas customers have transformed into home offices, she sheds, man caves, workshops, garages, etc.
In 2013, they added us to their team to help them navigate their growing business and the challenges associated with more competition in the market. Cook stayed true to their heritage and again pivoted their business, leaning into lead generation marketing and the benefits of a strong online presence.
After an extensive analysis of Cook’s brand, we built on the already strong Cook brand by developing a website, social media and paid search strategy. This helps drive more than a thousand leads through their website each month. Our goal is to increase brand awareness throughout all 14 states and continue to increase their number of leads.
Constant marketing analysis drives what’s next. Over the years, we’ve run campaigns, written hundreds of blogs, produced commercials and informational videos, designed signage, print ads, business cards, trailer wraps, and built a photo gallery to use throughout our marketing efforts. We partner with their internal team to ensure our plans drive bottom line impact for the company.
Cook looks to us to be the marketing arm of the business, assisting them as they grow. And we look to Cook to be reminded of a real world example of how innovation leads to business success.