It all started with a dream. Orthopedic surgeon Dr. Mike Davis invented a device, TESS, to improve the treatment of plantar fasciitis. After 30 years of practicing as an orthopedic surgeon and watching patients trying ineffective and unsafe treatment options for this injury, he did something about it. Dr. Davis founded SAE Orthopedics and invented TESS, the safest, most effective plantar fasciitis treatment on the market. He took the knowledge and expertise he developed over a career studying and repairing the human body and applied it to this device. He had a dream and a product, but he didn’t have a plan.
We often experience clients coming to us very frustrated by past marketing attempts. Either they’ve been attempting to market themselves with little success or they’ve entrusted their marketing to someone who has let them down. This was certainly the case for SAE. After trying to get multiple websites off the ground, print materials designed, and a cohesive brand developed they were exhausted by the total lack of productivity. They needed to pair with someone capable of articulating their vision and who believed in their dream as much as they did.
Dr. Davis and his team turned Innovations loose on his dream. We completed extensive market research and used the data and findings to build a state-of-the-art website. We developed a brand identity and brand voice to represent the brand on social media, in blog posts, videos, and through targeted advertising.
Once, where there was unaddressed pain and frustration, now there is a solution. A solution born out of a dream and made real by one man’s ingenuity paired with Innovations marketing and advertising capabilities. We are very proud of the work we have done with SAE Orthopedics and look forward to our continued work together.