It all started with a dream. Orthopedic surgeon Dr. Mike Davis invented a device to improve the treatment of plantar fasciitis. After 30 years of practicing as an orthopedic surgeon and watching patients being prescribed ineffective and unsafe treatment options for their injury, he did something about it. Dr. Davis founded SAE Orthopedics and invented TESS, the safest, most effective plantar fasciitis treatment on the market. He took the knowledge and expertise he developed over a career studying and repairing the human body and applied it to this device. He had a dream and a product, but he didn’t have a plan… yet.
Dr. Davis and his team turned Innovations loose on his dream. We completed extensive market research and used the data and findings to build a state-of-the-art website. We developed a brand identity and voice and use those characteristics and parameters to represent the brand on social media, in blog posts, videos, and through targeted advertising.
Once, where there was unaddressed pain and frustration, now there is a solution. A solution born out of a dream and made real by one man’s ingenuity and Innovations marketing and advertising capabilities. We are very proud of the work we have done with SAE Orthopedics and look forward to our continued work together.