It seems like a common thread we see in the success of our clients is a great origin story, and ViWinTech Windows and Doors is no different. Theirs starts like this: back in 1952, an entrepreneur by the name of Paul Brown began selling mini blinds out of the back of his station wagon.
Over time, the mini blind business expanded to the distribution of aluminum construction products under the name AlumaKraft. Seeing an opportunity to be more than just a distribution center, and the growing popularity of vinyl construction products, the Brown family started a manufacturing company and shifted gears to vinyl production.
As the company grew over the years, they adopted the name ViWinTech in 1998, expanded their manufacturing abilities and have seen a constant growth in the construction industry. Now, ViWinTech sits in a 140,000 square foot manufacturing and distribution center right here in Paducah and serves 26 states throughout the south and midwest producing high-quality vinyl windows and doors.
They are also a staple of the community, serving as one of the top 20 employers in Paducah, providing jobs to hundreds of throughout the region.
When we first partnered with ViWinTech, they were looking to tighten their brand while increasing their visibility throughout the country both physically and digitally. They also wanted to grow their customer base and showcase their new product lines to existing customers taking on new projects and further grow brand awareness.
To accomplish ViWinTech’s initial goals, we began with a website redesign, photography and video production to showcase their inventory in an elegant yet informative manner and maximize the customer experience. We implemented a digital ad strategy to reach new and existing customers and strengthen ViWinTech’s online presence. We established and helped grow social media channels to reach a previously untouched customer base to showcase the quality of their products. This drove more traffic to the newly designed website while also increasing brand awareness.
We also traveled to several locations to document construction projects to promote through social media that highlighted the quality and beauty of their products in real-world installations. We designed and printed branded materials for the sales team and for vendors that would be strong visual pieces to inform potential customers. And last, but not least, we designed branded truck wraps to put the ViWinTech brand on display on the nation’s roadways.
Our work with ViWinTech is rewarding in the sense that we get to help a local business with practically national outreach grow their business. Not just that, but in turn, it also helps to support the community as a whole from a company who provides so many jobs and helps bring greater awareness to our great city.