Wagner Wine & Spirits came to us wanting to elevate their brand in the area and increase brand awareness to their current and potential customers. While they were somewhat known as a local and convenient liquor store to shoppers in the mall area and off the interstate, they wanted to be known as an authority in craft beer, bourbon and wine.
We launched a series of different campaigns centered around the individual products they wanted to be known for. We designed a new website that showcased their featured products and rotating beer taps. We developed a consistent aesthetic for the website that has been implemented throughout various channels; print advertising, to video and social media, as well as in-store collateral. We also helped bring awareness to their dedication to offering the best bourbons by showcasing their involvement with the Paducah Bourbon Society, documenting the barrel picking process, and highlighting their barrel select program throughout social media.