I challenge you to think about what has inspired you this year. We all have things in 2020 that have worried us, frightened us, deflated us, etc. But, just for a moment, think about what has inspired you.
Go ahead, I’ll wait.
No really, don’t skip this part, really think about it.
As Apple so poignantly stated in their COVID-19 inspired commercial, “Creativity Goes On”, no matter what. The arts help us connect, cope and keep moving forward.
Here’s a little secret: marketing is where the arts meet business.
And from the challenges of this year have sprung inspiring, beautiful and downright hilarious campaigns.
The pandemic has forced many creative agencies and teams to rethink how video is created, how content is written and even reset what normal work life looks like (we don’t feature it below, but if you haven’t watched Apple’s sequel to their Apple At Work – The Underdogs commercial, do yourself a favor and enjoy these 7 minutes of laughs, then come back to this article for more inspiration.)