Getting out of bed, that was an accomplishment this year for most of us, right? I loved how Amazon gave us all an opportunity to feel accomplished with just a few short seconds. Their #YouJustStartedABook campaign is simply brilliant for two reasons:
- It gives the viewer an instant sense of success. They just started a book. They may not have done that for years, but they read one sentence and now they’re a book starter. In a year where we’ve had to quit most things, Amazon gave us something we could begin.
- They didn’t limit themselves to digital or social media ads but they dove into audio and video ads as well.
We’ve worked on campaigns for banking institutions and though we’re proud of the work we’ve done, I have to be honest I’m jealous that I didn’t think up this campaign first. It’s genius! It either reminds you of how far you’ve come or shows you just where you could go by working with this credit union.
And isn’t that exactly what 2020 has been for many of us? We’ve had time to reflect on how far we’ve come and what we really want out of life as we move forward. This campaign is simple and never explains services but leaves you with a sense of direction: Dream. And when you’re ready, we’re here.
This commercial almost made me want to switch to AT&T. They were early to hit the ground running as COVID-19 impacts ramped up. They not only created a great video that reflected what families were experiencing right then, but they immediately started giving back to their community.
While everyone else tried to include everyone in their message, and remind us we’re all together, AT&T kept their focus on students and their families. They couldn’t cure COVID, but they met their community where they were. They weren’t afraid to communicate what was happening and how they were helping.
Marketing is a beautiful mix of sales, advertising, PR and marketing messages. When blended correctly, it creates a real impact for your company, and in a pandemic, you want to make sure you have the blend just right.
This year I started a book, dreamed of owning a new home and realized we all have an opportunity to give back to our communities. So, tell us, what inspired you? And, was your marketing an inspiration to someone else? If not, let’s have a conversation about how 2021 can be different for your business and your community.