When your brand speaks, what does it sound like? Is it a man, or a woman? Millennial, or a boomer? Do they speak in proper English, or do they use a little slang? Does it sound like a hurried text message? Or, a well thought-out statement?
How your business speaks using the various marketing platforms is known as your “brand voice.” You might view it as more of a personality for your business, the voice you use to communicate with your customers. The question is, what does your brand voice sound like? Take, for example, these three statements:
1. sale today!!!!!! 20% off everything!!!!!
2. Today ONLY: 20% off our entire stock, including sale items. Hurry, while supplies last!
3. Hey y’all! We thought you’d like to know EVERYTHING in the store is 20% off today (yes, even sale items)! Come on down, say hello, and take advantage of this one day sale! See ya soon!