Your brand is a promise to your customers. Every business is promising something to their audience. Even the companies that don’t know how to build a brand promise are still promising their customers something, whether they realize it or not. Brand is more about knowing what your promise is, and then, fulfilling that promise.
Your employees are vital to your brand. As those who interact with customers the most, they represent your business in ways advertising and marketing cannot. Employees must understand what your brand is and how they are a part of it. Don’t overlook opportunities to reinforce your brand so your employees represent it accurately.
Your name and logo are your visual identity. We live in a highly visual society so it is important that your logo is distinct and memorable. It needs to be easily recognizable, standing out from competitors. Look at your logo right now. What is your first thought? Hold it up to a few other logos, how does yours compare?
The time spent strengthening your brand is worth it. A strong brand is a valuable brand. It affirms your credibility, delivers your message clearly and creates user loyalty; all traits of a successful business.