Dermatology & Skin Surgery Clinic
At the center of an effective brand is a business with heart. And that’s exactly what makes Dermatology & Skin Surgery Clinic unique. With over 60 years of business under their belt, they had thoroughly established themselves within the community as a medical practice that truly cares: about their patients, about skin cancer education, and about providing cutting-edge medical care to the rural community they’re a part of.
The Challenge
The beauty of working with Dermatology & Skin Surgery Clinic was that they had already laid a strong foundation for their brand within the community through the rapport they had built with their patients. They weren’t the new kid on the block which was an advantage because they already knew who they were and where they wanted to go. But they faced a few challenges. They needed:
- A digital presence to continue building relationships with their patients.
- Help with increasing their caseload by both rebooking current patients and reaching new potential patients after adding another healthcare provider to the practice.
- A strong look, feel, and voice for their brand that would be easily recognizable by the community.
And that’s where our partnership begins.
The Solution
Dermatology & Skin Surgery Clinic got a timeless brand presence built upon their established name and reputation that exudes confidence and professionalism infused with a deep care for both their patients and their families. With refreshed brand visuals such as an updated logo, revamped website and crisp, vibrant photography, prospective patients are familiarized not only with the cheerful faces behind the brand, but also the warm and kind vibe of the whole medical practice.
Fueled by an intentional social ad strategy and captivating content, Dermatology & Skin Surgery Clinic gained an engaged digital community on social media that they could continue to use to educate the local area about skincare, remind current patients to book appointments and spread awareness of their practice to prospective clients.
The Result
This project was nothing short of incredibly successful from creating a brand established upon Dermatology & Skin Surgery Clinic’s heart to crafting educational and professional but still warm and caring content to absolutely beautiful design work. Founded upon the blueprint we created, they were able to fill their books and create awareness for their brand within the community. We loved our time working with the healthcare providers and medical staff at Dermatology & Skin Surgery Clinic and we were honored to help share their story with the community they love.
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