It seems like you haven’t been able to go anywhere online for the past couple of years without encountering generative AI. My first encounter with an AI model was in mid 2022, when everyone on Twitter was playing with a very rudimentary image generator called Dall-E Mini. It created images

At Innovations, we think of ourselves as more than just a marketing agency.  Yes, marketing is at the core of what we do, so when you work with us, your business will end up doing a great deal of marketing.  But we think our process is a little different from

Sweethearts’ notoriously chalky candies, dubbed “Conversation Hearts,” have been a Valentine’s Day staple since their invention in 1902. While not known for being the tastiest of Valentine’s treats, the candy hearts have been beloved by generations for the cheeky sayings they feature, which have changed over the years to keep

The Ugly Side of Being Social (As A Business) Marketing your business on Facebook is a double-edged sword. If you’ve ever spent a second trying to promote your business on the OG social media platform (who is still trying to figure itself out), you’re already painfully aware.  While it’s incredible

If you’ve been online recently, you’ve likely encountered one of those videos of people camped out all night in a freezing cold Target parking lot, preparing to trample each other so they can purchase, what seems to be, a very run-of-the-mill water cup. If you haven’t, please allow me to

You have a brand. It’s not your logo. It’s not the name of your business. But it does involve almost every piece of your business. When most people hear the term “brand,” they think of popular companies with recognizable names and logos such Nike, Apple, Coca-Cola or Google, but your

When your brand speaks, what does it sound like? Is it a man, or a woman? Millennial, or a boomer? Do they speak in proper English, or do they use a little slang? Does it sound like a hurried text message? Or, a well thought-out statement? How your business speaks

We’ve all seen the typical local television commercial. Many of these 30 second advertisements are hired out by local news stations or media services featuring a business owner presenting the benefits they offer or the recent specials available. But, one of the mistakes these types of commercials make is that

There’s a misconception that if you have a CMO or marketing director, then you don’t need a marketing agency. But, if you’ve been in your position for more than a week, you’ve probably already figured out that’s not true! You are starting to see your limitations and are longing for