What Role Do CMOs Play If They Hire a Marketing Agency? There’s a misconception that if you have a CMO or marketing director, then you don’t need a marketing agency. But, if you’ve been in your position for more than a week, you’ve probably already figured out that’s not true! You are starting to see…
We’ve all seen the typical local television commercial. Many of these 30 second advertisements are hired out by local news stations or media services featuring a business owner presenting the benefits they offer or the recent specials available. But, one of the mistakes these types of commercials make is that they speak at the audience instead of engaging their audience where they are.
Don’t let one bad marketing experience shape your perception of the potential marketing can have for your business. Here are three lessons our clients have learned from working with us and what you should expect from a marketing strategy that works.
In business, feedback is a vital tool in evaluating the impact you make for your customers. We asked some of our customers what their experience was like after partnering with us to pursue their marketing goals.
Read in their own words what some of our clients had to say about working with Innovations.
While it can’t replace a true strategy or campaign, we put together a list of 20 marketing tactics you can do today in just two minutes. They might seem small, but these simple measures can still make an impact on your business.
Shop Local Kentucky goes above and beyond with their cause marketing to bring awareness to Kentucky causes and missions. In the spirit of Giving Tuesday, Tristen talks about one of her favorite small businesses and how they give back to their community and Kentucky as a whole.
Bed Bath & Beyond introduces us to a novel idea this shopping season: Offline Shopping! Check out their spot and dive into the details of retail sales vs. online sales over the past decade, and what that means for brick and mortar stores.
Catie explores how a simple search for a budgeting app turned into a marketing courtship that ended up being an unlikely love story.
Toys R Us is back just in time for the holidays with an unlikely partnership, to boot. Now, Walmart is moving to capitalize on the evolution of toy shopping too. The risks these brands are taking to get the attention of your kids this Christmas.
Do you think of marketing as a gimmick, or game changer? While the answer should be obvious, there are reasons that some might respond otherwise. See if you can tell what the problem might be.