Stroud Safety has established themselves as a leader in producing high-quality safety equipment for the racing industry. To showcase their racer-designed product line, Innovations developed a video series aimed at educating racers on the variety of products available, while putting emphasis on the fact that the products are designed by the same athletes that put them to use every day at the track.

The “Designed By Racers” series is emblematic of the ethos that the Stroud brand embodies; they know their jobs are dangerous. So when they design products, they do so under the looming reality that any accident at the track is a life or death situation. It was Innovations’ goal to help educate other racers on the efforts Stroud takes to create a safer racing experience for all racers, including those who use the very equipment they design.