BTC
BTC has been the trusted local internet provider for Ballard and McCracken counties, delivering high-speed internet and exceptional customer service that often surpasses the big-name competitors. With a mission to keep their community connected, BTC lives by their tagline: “Locally Driven, Globally Connected.”
The Challenge
BTC’s primary goal was to increase their subscriber base by highlighting their superior service and commitment to their community. They needed a modern, user-friendly digital presence to communicate the value of their high-speed internet and exceptional customer support, while also running targeted campaigns to reach new customers effectively.
The Solution
We kicked off our collaboration by designing a fresh, intuitive website that made it easy for potential subscribers to explore BTC’s services and sign up. To boost visibility and engagement, we executed a targeted digital advertising campaign that reached potential customers where they spend their time online. We also produced several engaging video advertisements, showcasing BTC’s lightning-fast speeds, unparalleled customer service, and deep community ties, to connect emotionally with their audience.
The Result
The impact was immediate and measurable. BTC’s new website provided a seamless user experience, affirming their dedication to innovative technology. The digital ad campaign effectively captured attention and drove traffic, while the video advertisements painted a compelling picture of BTC as the trusted, community-driven internet provider.
As a result, BTC proved that high-speed internet service can be both exceptional and deeply rooted in community values. Our ongoing partnership continues to help BTC thrive and connect their community like never before.