Industry
Software
Project Year
2024
Timeframe
4 Months
At the core of ITS lies a mission to transform compliance in high-risk industries. For over a decade, ITS has empowered energy providers with innovative software solutions that simplify regulatory training and reporting. But as their product suite expanded, their fragmented branding and outdated web presence couldn’t keep pace with their industry leadership.
The Challenge
ITS faced a dual challenge: their brand identity was diluted across multiple software platforms, and their website failed to reflect their technical sophistication. Each product had inconsistent visuals, while the outdated site struggled with poor navigation, accessibility issues, and an inability to clearly communicate their full range of services. They needed a complete digital transformation that would unify their brand while creating a modern, functional hub for their compliance solutions.
The Solution
We delivered a comprehensive brand and digital overhaul:
- Established cohesive visual guidelines with a refined color palette, typography hierarchy, and logo architecture across all platforms
- Designed and developed an accessible, user-friendly website with:
- Intuitive product navigation showcasing their full software suite.
- Responsive design optimized for desktop and mobile.
- Clear and consistent messaging emphasizing their commitment to streamlined compliance.
- Unified their messaging by implementing their “Safety, Simplified” positioning across all digital touchpoints
The Result
The transformation established ITS as a modern industry leader. The consistent branding across digital and physical touchpoints strengthened recognition, while the accessible design expanded their reach. Most importantly, the unified platform gave ITS the foundation to clearly communicate their value and scale their impact across the energy sector.