Industry
Wellness
Client Since
2025
Maureen Walsh
Maureen Walsh is a nutritional therapy practitioner (NTP) based out of Vienna, VA. Through group classes, lectures, and one-on-one sessions, she helps clients understand how to eat healthy food that is right for them, helping them feel better, and age with confidence.
The Challenge
Before partnering with Innovations, Maureen operated under the name Live Love Real Food. While her dedication and expertise were undeniable, her branding lacked consistency and clarity. Without a distinct voice and visual identity, she struggled to stand out in the crowded wellness space and faced challenges in attracting new clients.
The Solution
As a solo practitioner in a saturated field, Maureen needed to stand out. She needed a clear, consistent rebrand to match the passion behind her work.
We determined that Maureen’s rebrand required the following:
- Changing her business name from Live Love Real Food to her own name, Maureen Walsh.
- An updated slogan; Real Food, Real Life.
- A refreshed logo to be a symbol of the brand moving forward.
- A new color palette and brand standards to inform how to brand should be visually represented.
One unique aspect of this rebrand was that Maureen wanted to change the name of her business. The previous name, Live Love Real Food, functioned more like a tagline than a name, and failed to make her stand out. We restructured her brand to use Maureen’s own name as the identity of the business. Now operating as Maureen Walsh, we also developed a new tagline, “real food, real life,” to work in tandem with her name and preserve some of the old brand.
The Result
Through this rebrand, Maureen’s identity as a practitioner became clearer, more confident, and more aligned with the heart she brings to her clients. By positioning her as the center of the brand, we gave her the tools to connect more personally with clients and use her personality and credibility to stand out among other practitioners. With her new brand in place, Maureen is equipped to grow her audience, build deeper trust, and expand her impact.