Industry
Hospitality and Events
Project Year
2024-2025
Timeframe
6 Months
Website
Paducah-McCracken County Convention & Expo Center
Any successful community needs a place that brings people together. That’s exactly what makes the Paducah-McCracken County Convention & Expo Center so special. With years of dedication to hosting memorable events, they’ve provided a space for business, entertainment, and athletics to thrive.
The Challenge
Paducah-McCracken County Convention & Expo Center approached us with the goal of creating a more cohesive brand presence across their website and marketing materials in order to draw in more event organizers. Additionally, they wanted to highlight their facilities and services through photo and video as well as promote their status as the area’s top event space.
The Solution
To assist the Paducah-McCracken County Convention & Expo Center, we produced a series of marketing materials to elevate their brand and showcase their offerings. They needed an updated logo and color palette to refresh their identity, as well as a stylized brochure highlighting their facilities and services. They also required professional photography and video to better illustrate their facilities and events. Finally, a redesigned website was necessary to finalize their cohesive and modern brand presence.
The Result
This project was a great success, revitalizing the Paducah-McCracken County Convention & Expo Center’s brand with professional, engaging materials that showcase their role as the go-to home for events in the area. We produced:
- Professional Photography: Our photography captures the exterior of their building, as well as culinary photography to highlight their gourmet food and beverage service.
- Updated Brochure: We created an updated brochure utilizing collateral gained from our photoshoots to highlight the full services and facilities of the Convention and Expo Center in a concise and easy to understand way for future and current event organizers.
- Promotional Video: Over a period of a few months, we visited many events at the convention and expo center, gathering diverse footage of conferences, banquets, shows, and more. Using our footage, we created a dynamic promotional video that features the potential for all types of events, from the fun and exciting to professional and impactful.
- Updated Website: To tie it all together, we designed a sleek website that mirrors the brochure’s style and emphasizes their capabilities and events, ensuring a consistent and compelling brand presence
Through working with the Convention and Expo Center, we helped elevate their presence and highlight their facilities and capabilities. It was a pleasure to work with their team.