Swift & Staley
It all begins with the heart and soul of Swift & Staley – the dedicated individuals who make up this extraordinary team. Their commitment, hard work, and community-driven ethos define the essence of this brand. Swift & Staley, with 45 years of unmatched infrastructure support services in Paducah, KY, is more than just a contractor; they’re a pillar of the community.
The Challenge
Swift and Staley have been our loyal clients since 2011. Embarking on a new journey of establishing their business in Ohio, they sought our expertise to capture their essence in a brand that speaks volumes. Already beloved within their current service area, they needed a tangible representation of their values to seamlessly integrate into a new community. They aimed to forge connections with potential employees, subcontractors, and inquisitive community members, all while showcasing their extensive capabilities.
The Solution
In response, we delved into the core values of Swift & Staley, crafting a brand identity that mirrors the people it represents – approachable, hardworking, and genuine. This brand essence guided the transformation of their digital presence with a revamped website aligning them with industry giants while preserving the unique qualities that set them apart.
Our collaboration extended to a captivating video series on the website. Here, community leaders shared their firsthand experiences with Swift & Staley, narrating their tireless efforts invested in being outstanding neighbors. Internally, we developed an onboarding video, ensuring new hires understood the company’s values and the expectation of delivering top-notch work.
The Result
The outcome? A resounding success. Swift & Staley emerged with a revitalized brand identity, a polished website, and internal resources that conveyed their exceptional qualities. Armed with these communication tools, they could effortlessly introduce themselves to any audience – be it a government agency considering a contract or a new resident interested in joining their team. With clarity and purpose, Swift & Staley stood ready to continue their legacy of excellence in any community they embraced.