Industry
Wellness
Project Year
2024
Timeframe
3 Months
Wild & Well
At the heart of Wild & Well is a mission fueled by a passion for holistic healing. Founded by Dani Williamson, this integrative wellness brand empowers individuals to reclaim their health through root-cause medicine, blending practical advice with Dani’s vibrant personality. With a Clinic, Wellness Emporium, and bestselling self-help books, Wild & Well’s offerings are as dynamic as its founder—but their fragmented branding risked diluting the very message that made them unique.
The Challenge
Despite their shared vision, each of Dani’s offerings existed in its own bubble. The Clinic, Store, and Dani’s personal brand appeared separate from one another, creating inconsistency in their visuals, messaging, and customer experience. While Dani’s candid social media content fostered trust with her audience, her online presence lacked a way to tie her personal brand into the business that she led. These pieces needed unification without sacrificing the grassroots authenticity that connected her to her audience.
The Solution
The fragments of these businesses transformed into a branded house: Wild & Well. Weaving all facets of the brand into one cohesive identity, the individual offerings became sub-brands. The steps we took to achieve this overhaul included:
- Restructured the clinic, store, books, and Dani’s methodology to all exist under the Wild & Well umbrella.
- Introduced a whimsical, apothecary-inspired visual identity with a nature-driven color palette and typography that balanced warmth and professionalism.
- Designed customizable social templates to mirror Dani’s signature “camera-on” spontaneity, ensuring brand consistency while preserving her unfiltered charm.
- Anchored messaging in honesty and practicality, with taglines like “Healing Begins Within” uniting all touchpoints.
The Result
The rebrand solidified Wild & Well as a trusted, unified voice in integrative wellness. Patients and followers now seamlessly connect the clinic, store, and Dani’s teachings. The refreshed visuals elevated professionalism while honoring the brand’s holistic roots, and Dani’s social engagement flourished with templates that felt authentically her.
Most importantly, the Branded House structure positioned Wild & Well to scale globally, empowering Dani to expand her reach through talks, partnerships, and a growing community of practitioners, all united under one mission.