Innovations Branding House
Style Guide
Full Color
Use this version of the logo whenever practical.
Monochrome Black
Use this version of the logo when color is limited by production.
Full Color Reversed
Use this version when the logo needs to be printed on a dark background
White
Use this version of the logo when color is limited by production.
Logo Usage
The logo should have adequate clear space on all sides so it does not appear crowded by text or images.
Do not distort the logo, change the transparency, use non-brand colors for the logo, or display the logo over a busy background.
Examples of Correct Usage
Brand Colors
Orange
PMS 715
HTML #F58C35
CMYK 0/50/93/0
GREY
PMS 7539
HTML #8D8F8F
CMYK 41/31/35/10
Typography
ROBOTO SLAB
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
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