Logo
Full Color
Use this version of the logo whenever practical.
Monochrome Black
Use this version of the logo when color is limited by production.
Full Color Reversed
Use this version when the logo needs to be printed on a dark background
White
Use this version of the logo when color is limited by production.
Logo Usage
The logo should have adequate clear space on all sides so it does not appear crowded by text or images.
Do not distort the logo, change the transparency, use non-brand colors for the logo, or display the logo over a busy background.
Examples of Correct Usage
Colors
Pantone 715 C
HEX #F58C35
CMYK 0/55/89/0
Main Brand Color
Pantone 7539 C
HEX #8D8F8F
CMYK 47/38/39/3
Main Brand Color
Pantone 7470 C
HEX #005A6F
CMYK 93/55/42/20
Secondary Palette
Pantone 2204 C
HEX #AFCDD7
CMYK 31/9/12/0
Secondary Palette
Pantone Cool Gray 1 C
HEX #D9D9D6
CMYK 14/10/13/0
Secondary Palette
Pantone 6216 C
HEX #505250
CMYK 65/56/58/34
Text Color
Pantone 424 C
HEX #707372
CMYK 57/47/48/14
Text Color