Logo
![Innovations](https://innovationsbrandinghouse.com/wp-content/uploads/2023/06/Innovations1000.png)
Full Color
Use this version of the logo whenever practical.
![](https://innovationsbrandinghouse.com/wp-content/uploads/2023/08/Innovations_black.jpg)
Monochrome Black
Use this version of the logo when color is limited by production.
![](https://innovationsbrandinghouse.com/wp-content/uploads/2023/08/Innovations_reversed.png)
Full Color Reversed
Use this version when the logo needs to be printed on a dark background
![](https://innovationsbrandinghouse.com/wp-content/uploads/2023/08/Innovations_white.png)
White
Use this version of the logo when color is limited by production.
Logo Usage
![](https://innovationsbrandinghouse.com/wp-content/uploads/2023/08/Innovations_spacing.jpg)
The logo should have adequate clear space on all sides so it does not appear crowded by text or images.
![](https://innovationsbrandinghouse.com/wp-content/uploads/2023/08/Innovations_distort.jpg)
Do not distort the logo, change the transparency, use non-brand colors for the logo, or display the logo over a busy background.
Examples of Correct Usage
![](https://innovationsbrandinghouse.com/wp-content/uploads/2023/08/t-shirts-1024x263.jpg)
Colors
Pantone 715 C
HEX #F58C35
CMYK 0/55/89/0
Main Brand Color
Pantone 7539 C
HEX #8D8F8F
CMYK 47/38/39/3
Main Brand Color
Pantone 7470 C
HEX #005A6F
CMYK 93/55/42/20
Secondary Palette
Pantone 2204 C
HEX #AFCDD7
CMYK 31/9/12/0
Secondary Palette
Pantone Cool Gray 1 C
HEX #D9D9D6
CMYK 14/10/13/0
Secondary Palette
Pantone 6216 C
HEX #505250
CMYK 65/56/58/34
Text Color
Pantone 424 C
HEX #707372
CMYK 57/47/48/14
Text Color