The Super Bowl isn’t just the biggest event of the year for football; it’s also the ultimate stage for advertising. Each year, advertisers compete to deliver commercials that leave a lasting impression. However, not all Super Bowl commercials are created equal. We’re taking a look at five of the best

“Is AI going to put us out of business?” is a question we (half) joked about earlier this year, and based on the facts at hand, we settled on a confident “NO.” The takeaway Sam had landed on in that particular piece was: “AI can be a very useful tool

A few weeks ago, I was on the chip aisle at Walmart when I thought my eyes were playing tricks on me. Sitting in the popcorn section at the end of the aisle was a bag of Sour Patch Kids-flavored popcorn. Immediately all I could imagine was the gummy/crunchy textural

In previous generations, it was thought that there were two groups of people: creative geniuses and… the rest of us. But we’ve discovered that creativity is innately human and can be found within us all. We just need the right circumstances to bring it to the forefront. Creativity seeps into

In news that has vindicated many, MANY suspicious minds this past week, we now finally have some concrete proof that certain advertisers were finding ways to use our phones as listening devices, targeting us with very specific ads that just so happened to relate to recent conversations we would have.

It seems like you haven’t been able to go anywhere online for the past couple of years without encountering generative AI. My first encounter with an AI model was in mid 2022, when everyone on Twitter was playing with a very rudimentary image generator called Dall-E Mini. It created images

At Innovations, we think of ourselves as more than just a marketing agency.  Yes, marketing is at the core of what we do, so when you work with us, your business will end up doing a great deal of marketing.  But we think our process is a little different from

Sweethearts’ notoriously chalky candies, dubbed “Conversation Hearts,” have been a Valentine’s Day staple since their invention in 1902. While not known for being the tastiest of Valentine’s treats, the candy hearts have been beloved by generations for the cheeky sayings they feature, which have changed over the years to keep

The Ugly Side of Being Social (As A Business) Marketing your business on Facebook is a double-edged sword. If you’ve ever spent a second trying to promote your business on the OG social media platform (who is still trying to figure itself out), you’re already painfully aware.  While it’s incredible

If you’ve been online recently, you’ve likely encountered one of those videos of people camped out all night in a freezing cold Target parking lot, preparing to trample each other so they can purchase, what seems to be, a very run-of-the-mill water cup. If you haven’t, please allow me to

You have a brand. It’s not your logo. It’s not the name of your business. But it does involve almost every piece of your business. When most people hear the term “brand,” they think of popular companies with recognizable names and logos such Nike, Apple, Coca-Cola or Google, but your

When your brand speaks, what does it sound like? Is it a man, or a woman? Millennial, or a boomer? Do they speak in proper English, or do they use a little slang? Does it sound like a hurried text message? Or, a well thought-out statement? How your business speaks